Brian Sarkis, founder and executive director of The Franklin Nova Group, announced today the firm has launched an all-new brand as part of a strategic plan designed to position the firm for growth. The re-brand program, which includes a new website, corporate branding and marketplace positioning, was developed to feature Franklin Nova’s expansion of financial advisory services and its focused approach to growing specific client segments.

Already established as a recognized boutique valuation advisory firm, Franklin Nova intends to leverage its new brand to grow its mergers and acquisitions (M&A) advisory practice for entrepreneurs and business owners within the middle market segment.

“As client demand drove us to integrate our collective expertise to deliver financial solutions with new service offerings,” Sarkis said, “the team and I realized that in order to achieve our goals, a new Franklin Nova brand would be necessary to communicate what we do and how we differentiate ourselves in the marketplace. Today, we share that message with our clients, and future clients.”